A Campaign Plan for Release of Rolling Stones` Hardcover Book 50 Essay

A Campaign Plan for Release of Rolling Stones` Hardcover Book 50 - Essay Example The band records sale of a minimum of 200 million globally (Heinlein, 2009). Creative Industries create a noteworthy attraction from the millions of anticipating fans who pause as customers. This prompts the need for a marketing strategy for the tour that will be conducted by, The Rolling Stone. There is a pending need for the record companies to study and understand the marketing situation and utilize the opportunities. Unlike products, marketing music industry requires the singer to produce music that he likes and ignore the music strategy. This is because such music ends up inspiring the audience. The campaign aims at understanding the marketplace where the art is sold, the objective of the band, the strategy to be used to achieve the objectives, and the target population. How the strategy will be achieved, the staff hired to carry out the task, the allocation of funds into stages also proves paramount. The need to evaluate the steps ensures that the staffs are working towards the achievement of the goals (Hadley, 2001). The rolling stones opportunities and risks originate from the external environment. The external environment affects any business setting and is unavoidable. The opportunities come from fame acquired in various parts of the worlds such as Europe, North American around the 1960s British attack. The band was inducted into the rock and roll hall of fame in the year 1989, ranked by the critical acclaim and popular consensus and critics as the world’s finest rock and roll band. The band records various releases in various countries such as; United Kingdom with twenty-two studio albums; the United States, where they recorded ten live albums; amongst others. The band’s album, sticky fingers released, in the year 1971 preceded eight string with sequencing studio albums culminating to position one in the united states (Scott and Scott, 2011).